Audi is once again revising its model naming system, rolling back changes introduced in 2023 after they caused confusion among customers and dealers. The German automaker acknowledges the misstep and is now reinstating a more intuitive naming convention.
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| Audi is once again revising its model naming system, rolling back changes introduced in 2023 after they caused confusion among customers and dealers. |
Read: The Biggest Harley-Davidson Engine in 2025: Meet the Milwaukee-Eight 121
A Confusing Rebranding Attempt
At the end of 2023, Audi announced a new naming structure aimed at distinguishing combustion engine models from electric vehicles (EVs). According to this system, combustion engine models would adopt odd numbers, while EVs would carry even numbers. For example, the traditional A4 with a combustion engine was rebranded as the A5, while the A6 EV retained its name, and its combustion counterpart was slated to become the A7. However, this renaming strategy did not sit well with customers or dealers, prompting Audi to reconsider.
Listening to Customer Feedback
“The decision is the result of intensive discussions and reflects the wishes of our customers and the feedback from our international dealers,” explained Marco Schubert, Audi’s board member for sales and marketing. In simpler terms, the change—originally implemented under former CEO Markus Duesmann—created unnecessary confusion. Traditionally, the A5 was known as a four-door coupe rather than a sedan or station wagon, further complicating the transition.
Returning to Familiar Naming Conventions
Recognizing the need for clarity, Audi has decided to restore its previous model naming approach. “With our nomenclature, we now enable all customers worldwide to navigate our portfolio intuitively. Our model names will continue to clearly indicate size and positioning at first glance,” Schubert stated.
The structure remains straightforward: vehicles with an “A” designation represent sedans, wagons, and coupes, while SUVs are marked with a “Q.” Larger numbers correspond to more premium and expensive models. The powertrain type will still be denoted by suffixes such as e-tron (electric), TFSIe (plug-in hybrid), TFSI (gasoline engine), and TDI (diesel engine). Audi has confirmed that models already in production will not undergo further renaming.
Read: The Biggest Harley-Davidson Engine in 2025: Meet the Milwaukee-Eight 121
Audi’s History of Naming Revisions
This isn’t Audi’s first revision to its naming strategy. In 2017, the company introduced double-digit power ratings, where models were labeled with numbers like 30 (for 109-128 hp) and 70 (for over 536 hp). This system also proved unpopular and was scrapped in 2024.
By reestablishing a clearer and more recognizable naming convention, Audi aims to enhance customer understanding and streamline its lineup. With these changes, the brand is taking a step back to move forward in a way that aligns with consumer expectations.
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